MAGDRL's Board of Directors - Publicity
Laurie Zoock

Location: New Jersey

Rescue Experience: I plan to continue soliciting the media for National public relations as I have done for the past 7 years. My goals include working with the State Public Relations Coordinators and have them work with their local chapters in an effort to continue educating the public about MAGDRL. I look forward to helping new volunteers interested in helping in the PR Department learn more about MAGDRL.

Special Skills: Networking, Public Relations, Sales, Organizational Skills, the study of contract law, being Duke's Mom, and telling my husband I'll only be online for 5 minutes!

Motto: Do it for the Danes!

Vision for MAGDRL: From a Public Relations standpoint: educating the public about MAGDRL in order to ensure the best permanent homes and foster homes that match our mission statement and goals. Attracting more and better qualified adopters for MAGDRL, as well as attracting more volunteers and donations. Having all MAGDRL states work in unison as one team and streamlining operations to be as efficient as possible. And don't forget enjoying what we all do to help the Danes!

Goals for 2007 and Beyond

• Continue training and motivating PR Coordinators by state to help pursue MAGDRL’s mission
• Continue media relations nationally and in NYC
• Come up with new ideas to educate the public about MAGDRL
• Find cost effective means to help our PR Coordinators get the word out about MAGDRL

2006 Team Goals

• Continue soliciting National publicity
• Continue to come up with new ideas/promo pieces as a group (also teleconferencing)
• Continue to share ideas with CCs/M&G and Events Coordinators/ Fundraising Coordinators
• Raise public awareness about MAGDRL and animal abuse cases

2006 Personal Goals

• Continue to find and solicit celebs with Great Danes to assist us
• Submission of stories to Animal Planet and other animal related shows
• Find National and Regional TV/media opportunities
• Get 30 second PSA to all PRC’s to send to networks
• Annual Mailing to Vets/groomers/etc that are consistent across our areas

2004 & 2005 Team Accomplishments

• Work as a team for media stories/ideas
• PRC’s submit quarterly reports on accomplishments & objectives – Report then generated for Board
• Organization of PRC’s, including getting all of them assistants
• Share knowledge and ideas for educating the public on Great Dane Rescue (sales/liability issues)
• New ads generated---set up Art Group for immediate assistance with projects

2004 & 2005 Personal Accomplishments

• TV Appearances: 2 on News 12 NJ’s The Pet Stop, 30 minute cable TV show “Jefferson Highlights Community TV”, 30 second PSA to the PR Teams Leads, Set up NJN Homeless Tails dogs for adoption – local NJ, TV exposure on Philly stations via Highballs for Hooch Event
• Multiple Newspaper & Magazines: Danes Unlimited, Jersey Pets Magazine Holiday Issue (cover story with Drea DeMatteo), The Pet Stop, Dog Fancy Magazine contact Curtis Hustace with Kim Venezia’s assistance
• Events & Fundraising Promoted: Broadway Barks event, Highballs for Hooch Event, QSP Magazine Fundraiser
• Assist with Dane/dog abuse cases by generating form letters for mail compaign
• Added MAGDRL articles to assorted dog websites
• Jersey Pets Magazine Holiday Issue— Drea DeMatteo cover story

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